What is a content funnel?
Updated: Aug 6
A content marketing funnel is a visual step-by-step system that helps marketing brands attract potential customers. The funnel helps guide those customers through the journey of awareness, to consideration, and then to conversion or a paying customer. At each stage of the funnel, the user intent is different, meaning that your content will follow different goals and results.
Top Content Funnel: Awareness
This content should attract attention, show the value of your product or service, and capture new and curious customers. This phase is often the first time a potential customer has heard about your amazing product or service.
EXAMPLES
Infographics
Blog articles
Videos
Useful Tips
Useful Tips
Memes
Motivational phrases
Middle Content Funnel: Consideration
Normally in this phase, you are starting to build a deeper relationship. Your content generates engagement and leads, and the customer is more aware and actively considers your product or service. This phase’s content focuses more on providing in-depth product or service information. Don’t forget to show case how your product or service will be better than your competitors and why the customer should choose you!
EXAMPLES
Step-by-step teachings
Humanisation talking about you and your story
Specific service/product information
Product overviews
Bottom Content Funnel: Conversion
Your customer is ready to buy. This content should reinforce to your customer that they are making the best choice, choosing your product or service.
EXAMPLES
Publicise your product and highlight the features, benefits, feedback, and then the result
Customer success stories about your product/ service
Free trials/giveaways
And lastly Beyond Content Funnel: Retention
This is the final stage, Well done on the hard work your leads are now your customer!But the work isn’t over. This is the stage where you need to ensure your content will keep your new customer engaged, add value and support your customer.
EXAMPLES
Announcements/updates
Help articles
Personalised/performance emails
Surveys/polls
User forums
Blogs/guides
Tools for continued learning
It is essential to create content that works for each stage; not all your customers understand what to do.
If you are feeling overwhelmed and not sure where to start, The Right MIX will be at your service. We can help create the content you need for your brand and show you how to create awareness for your brand, generate leads and convert the customer to buy!
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